You’ve got to use Google’s browser, Chrome, to view the video—and to get the full experience, you must click “Allow” to let Chrome turn on your webcam. You’re also urged to tether a smartphone or tablet to your computer with a cable and provided passcode. For those willing and able to jump through these hoops, it works something like this: The video begins to play, and the little green light of your web cam clicks on. Wave your phone around to control the contours of the screen, adjusting shadow, focus, and reflections with your movements. As interactivity goes, the experience is not all that thrilling—we play with light and filters across a static surface. But the music video has long been a fairly stagnant form, unchanged in its essentials since The Beatles’ first experiments with A Hard Day’s Night and “Rain,” so it’s cool to see the Arcade Fire offer (not for the first time) a responsive and dynamic take on the genre. [Source]
